Adding some spice: Sint-Truiden’s stadium renamed the Daio Wasabi Stayen Stadium

Sint-Truiden have announced that their stadium, previously known as The Stayen, will now be known as the Daio Wasabi Stayen Stadium after the club signed a sponsorship deal with Daio. The company produce Wasabi and have decided to partner with a Sint-Truiden side that have recent history in connecting closely with Japanese football and businesses. In order to appease any fans who may be upset about the name change, the announcement on the club website reminded them that even Barcelona changed the name of the Nou Camp to the Spotify Nou Camp.

The clubs Japanese owners have looked to create strong ties between the club and country. This season the home match against OH Leuven was the annual Japanese themed game, named Nishitan Day after the main sponsor. Sint-Truiden have a history of bringing Japanese players to Belgium from the J-League and other European leagues. This year the club boastsed two of Japans premier European based players in former Leicester City striker Shinji Okazaki, and former BVB Dortmund and Manchester United midfielder Shinji Kagawa. The latter has since returned to finish his career in Japan.

GBeNeFN | Ben Jackson

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